Everything You Need to Know About 2021 Summer Skincare Trends

Everyone is counting down the days to Summer 2021.

For many, skincare has come to the top of their priority with freedom and socialising now on the horizon.

Whether consumers are ready to try something new or stay loyal to their must-have products, here’s the top three trends you need to know about the summer skincare market.

· Selfcare at home. The past year, many consumers have become experts in DIY solutions, and as much as they may be ready to see a professional – some will certainly be keen to continue the cost savings and keep a few activities at home. Last year’s growth of sales in skincare tools and devices is one we can’t ignore. Are you offering your customers a range of beauty electronics?

· Powerful extras. Standard moisturisers will always be in-demand, but we also can’t ignore the growing popularity of products which offer more. Moisturisers with an SPF, serums with added Vitamin C or hand cream which also strengthens nails – don’t miss out on the opportunity to offer more.

· Bare faced beauty. ‘Skinimalism’ has been predicted to be a strong trend year-round. The focus brings a more dewy, natural look which is timeless. Be sure to cater for this trend with nude and bronze colours, but also skincare items which enhances a skin’s natural qualities such as brightness, tone and firmness.

Be sure to speak to our team about the trends and how our amazing products can help you drive sales.