The Top Five Fragrances to Attract Sales this Father’s Day

One event in the holiday calendar guaranteed to drive momentum in the fragrance category is Father’s Day. And with consumers planning to spend even more in 2022 than any previous year, June 19th should be a date circled in any retailers’ diary.

The lead up to Father’s Day is a significant time for men’s fragrance sales, with UK consumers alone spending approximately £951m on the perfect present for that certain someone.

Aftershave remains a timeless gift choice that continues to perform well against grooming and skincare substitutes. Whether they’re into sports or enjoy the finer things in life, cologne is a thoughtful option that will leave any man feeling special.

To attract sales this Father’s Day, we recommend stocking these classic fragrances, which prove to be bestsellers in the category year-on-year.

BOSS Bottled Eau De Toilette

One of Hugo Boss’ most versatile and traditional aftershaves, Boss Bottled Eau de Toilette, is guaranteed to be a big hit this Father’s Day. This enduring fragrance has become an essential in the daily routines of men around the world. With a fruity scent that combines the freshness of apple and bergamot notes, Boss Bottled celebrates modern masculinity at its best.

Available in 100ml.

Diesel Bad 35ML EDT Spray

Known for its woody, aromatic scent, Diesel BAD is a popular alternative for men who prefer a fragrance that isn’t too overpowering. Designed in a bottle inspired by the classic leather biker jacket, Bad by Diesel is a daring and sophisticated signature and one that must be on display in your sales cabinets.

Available in 35ml and 50ml.

Paco Rabanne Invictus Aftershave

Ranking in Superdrug’s top 10 aftershaves for men is Invictus by Paco Rabanne. A recognised fragrance that embodies victory, evoking sweet citrus, aquatic, and musky tones. It is, therefore, only fitting the cologne is enclosed inside an iconic trophy-shaped bottle. As a fan favourite among consumers, make sure to stock Invictus for victorious Father’s Day sales.

Available in 100ml.

The One For Men Gift Set by Dolce & Gabbana

The perfect gift to spoil any man on Father’s Day. The One For Men Gift Set includes the famous Eau de Toilette by Dolce & Gabbana and a deodorant-based alternative for additional value. With spicy notes of grapefruit, basil, and coriander, this premium scent is ideal for fine fragrance lovers across all demographics.

Includes 100ml EDT Spray and 70ml Deodorant.

Calvin Klein Eternity For Men

Listed on Amazon’s most gifted men’s fragrances, Calvin Klein Eternity For Men is one of the brands’ most sought after aftershaves. Combining refreshing green botanicals and a woody cedar base, Eternity For Men is a bold and iconic fragrance suitable for any occasion. It’s no surprise this fragrance is still favoured by consumers decades after its initial release.

Available in 100ml