The Perfect Summer Scents

Are you ready and stocked for summer 2021?

What are the scents that will have you smelling sweet success? Read on for our favourites this year.

Intense scents. In summer, heat can make fragrances evaporate quickly, so it’s no surprise to see consumers turning towards more intense scents. Ensure your range includes fragrances which pack a punch, notes of sandalwood, or vanilla are popular here.

Fruity & Fresh. With temperatures souring, expect to see a rise in fresh scents with ingredients such as citrus, jasmine or fruits leading the way.

Year-round favourites. Of course, not everyone will change their fragrances in line with the seasons, so don’t forget to stock a staple of options which work, whatever the weather. Floral, spicy and woody scents are always in demand.

If you'd like to discuss our fragrance range, please speak to a member of the team via info@identitybeauty.co.uk.