Summer’s Ultimate Tanning Guide

Summer is here, and for consumers around the world it’s been a long time coming. With restrictions and lockdowns starting to ease, there’s a newfound emphasis and excitement to looking their best!

Whether customers are looking for their starter tan before going on holiday or they’re wanting that holiday feeling at home, we’ve got your self-tanning needs covered! Here’s Summer 2021’s essential tanning guide for items you must stock.

• Something for everyone. There’s so many trends that this year, our best advice is to stock a real variety of products. Some prefer the ‘no glow, glow’ whilst others are searching for the dark and bold tan. To cater for your customers, regardless as to what they’re looking for, ensure your range has variations of darkness and different product types such as mousses, oils and sprays.
  

• Don’t forget prep! A self-tan regime is so much more than just applying the colour – there’s a whole host of pre-tan prep needed which presents a great opportunity to cross sell. Think hair removal, exfoliation, and moisturisers.
  

• Skin safety. It’s more important than ever that this Summer, we get our tan safely. Helping customers keep their skin hydrated and healthy with self-tanning products that not only tan, but protect skin too, is essential for businesses that want to offer buyers more.
  

• The best tan is an ecofriendly one. With a natural and ecofriendly boom happening across many consumer markets, the self-tanning market is no different. Is your company sourcing the right sustainable and environmentally friendly products that customers want, and that the world deserves?