Party Season Trends - What's Hot

Party season is coming, and there’s no better time to boost your beauty offering. From eye-catching looks to natural glam, and everything in between, our team of experts predict what’s hot in beauty as we end 2021.

1. No makeup, makeup.

Nude and natural looking styles have been growing in popularity for years, and it’s no different now! Consumers have found subtle ways to adapt a natural look, without going makeup heavy. Capitalise on this demand by stocking nude colours, highlighters and lip gloss for a smooth and natural sparkle.

2. Eyes on the prize.

2021 has been a year where eye makeup has been a massive focus in the beauty world. Whether is nude, smokey, glittery or multicoloured, the options are endless, simply ensure you’re stocking a versatile range so that there’s something for every customers’ style.

3. Luscious lips.

Synonymous with winter parties is the timeless red lip, and whilst that’s still a popular choice, we predict consumers will expand their choices, opting for various tones of red, think burgundy, rose, and plum. Stock a range of shades and styles such as lipsticks, matte finishes, gloss and liners for optimal sales.

4.Everything sparkles.

It isn’t party season without a bit of glitz! Are you stocking a wide range of glitter-based products? The options are endless, from gloss to eyeshadow and highlighters to sprays. Stock the full range for sparkling seasonal sales.

Be sure to speak to our experts about our premium beauty offering.