Five 2021 Beauty Trends to Boost Your Sales

2020 is officially over and a fresh new year equals fresh sales opportunities! Our market experts have been studying the trends to come to ensure we’re stocking the best products to help you serve consumer demand.

Here’s our predictions for beauty trends coming in 2021:

1. It’s all about the eyes. With masks and face coverings an aspect of everyday life at the moment, it’s no surprise to see people being more adventurous with the only part of their face on show – the eyes. Make sure you can service this demand with bold colours, false lashes and a full range of mascaras. We’ve got a great range of products available from Lancome – including gift sets!

2. Express your nails. With salons set to stay shut across the world for the foreseeable, consumers are turning to DIY solutions. Whilst many may be hesitant to change their hair colour, it’s more common for people to brighten up their nails at home. Nudes, bold or even metallic – we’ve got the full offer and you should have too! For a full nail care range, make sure you include base coats and topcoats to keep the nails looking fresh. Don’t forget nail remover too! Take a look at our range of products from leading brand, OPI.

3. Planet friendly products. Less of a surprise trend, as the demand for environmentally friendly products has been growing annually. For sustainable swaps think using solid bars, reusable or refillable products, organic or sustainable ingredients or simply recyclable packaging. Small changes can really go a big way to targeting this demographic. We proudly stock EcoTools and Clean Beauty which are perfect for growing your eco friendly ranges.

4. Smelling your best. Fragrance proved resilient throughout 2020 – that’s no surprise given its ability to improve a person’s mood as well as being the perfect product for gifting. Make sure your range can cater for mass market and premium brands so that there’s something for everyone on offer. We’ve got it covered with our range including Calvin Klein, Burberry, Davidoff and more!

5. Skincare and selfcare. Skincare is a huge deal right now in the world of beauty; with influencers and celebrities showcasing the importance of skin protection. Now really is the time to look at specialist products from serums, creams and mist so that you can serve your customers whether they’re looking for products with anti-acne properties, hydration, anti-aging or even high SPF. Products from Dr Hauschka and Gatineau are a perfect place to start.