2022’s Biggest Beauty Trends

2021 brought us a plethora of new and exciting beauty trends, and 2022 won’t be any different. Our experts have been looking into the market and have put together some top predictions to keep you ahead of the competition this year.

Lip Gloss Goss

While 2021 was all about matte lipsticks, we predict that the glossy sheen look will return.

To capitalise on the trend, be sure to stock a full range of shiny shades. Pretty pinks, radiant reds and glowing greens could be the top colours to take any beauty collection to the next level.

Sustainable Style

Consumers are currently wanting to see more in the way of sustainability. From reusable and recyclable bottles, to environmentally friendly and cruelty free products.

We expect to see a boom when it comes to brands that provide a more ethical stance on beauty. Ensure your range includes a range of widely recryclable, cruelty free, vegan, or eco-friendly products.

Colour Like No Other

We wouldn’t be surprised to see a rise in sales of coloured makeup pallets this year.

Many influencers and celebrities have started the year with new eyeshadow looks that are pushing the boundaries of makeup and art.

Long-gone are the days that nudes were the stars of the show, colour has no limit when it comes to 2022 eye looks so be sure to stock the bold and beautiful too.

Male Grooming's Booming

Due to men experimenting with self-care more during 2020 and 2021, we saw a flood of sales in male grooming products. Thanks to social media reassurance, men having the freedom to try new things means increased sales of new and diverse items such as men’s facial scrubs, moisturisers, and exfoliating tools to name a few.

Some brilliant brands that offer wonderful products for men include American Crew, TIGI, and Hugo Boss. Are you stocked and ready for the male beauty boom?